Frannie Franks Coffee Cakes Logo

About the project

Presenting a new logo concept to a client is always a bit daunting, especially when that client’s business is so personally tied to their heart and soul. This logo’s particular challenge was incorporating an original photo of Frannie into the logo itself, while still accomplishing a vintage/modern look. When Jill McEnroe, daughter of Frannie and owner of Frannie Franks Coffee Cakes, saw the logo, she couldn’t help but tear up at the sight of her mother’s resemblance and legacy being honored.

Frannie could often be found baking in her kitchen, wearing pearls and heels, while the aroma of cinnamon sweetness wafted through her home. Frannie Franks Coffee Cakes was founded one Sunday afternoon by Frannie’s daughter, Jill, who had a dream in her heart, a legacy to fulfill…and a craving for coffee cake! Dusting off the beautiful, vintage recipe book, Jill crafted her first coffee cake.